FOR A MORE POWERFUL LIFT & STRONGER NEUTRALISATION

New high-performing formula with TrueLift Complex for a more powerful lift and stronger neutralization and integrated Fibre Bond Technology for reduced hair breakage.

#BeIGORA

Be Clear. Be Strong. Be Blonde. Be Lifted.

IGORA ROYAL Highlifts has been designed to provide the coolest blonde results. It features a range of powerful lifting shades with an innovative TrueLift Complex and integrated Fibre Bond Technology.

A high-performing formula with innovative technology

The innovative high-performing formula combines our unique TrueLift Complex with an optimised combination of colour pigments and lifting ingredients, allowing for a powerful lifting performance while counteracting warm undertones for superior colour results.

The Fibre Bond Technology integrated directly into the colour cream protects the bonds within the hair structure during the lifting process, in just one simple step with no extra effort, for minimised hair breakage and optimal hair quality.

IGORA ROYAL HIGHLIFTS — THE REFERENCE BRAND FOR OUTSTANDING BRIGHT AND WEIGHTLESS BLONDE RESULTS.

MULTI-TONAL BLONDE

A BLONDE WITH MULTIPLE TONES

This enticing look beautifully combines different blonde tones to create a bright multi-tonal colour which gives the hair a beautiful modern sun-kissed look.

An easy technique to recreate by starting with some impactful slices on the lower sections, moving into precise pickups for more dimension and finishing off on top with soft and natural babylights for a stunning multi-tonal blonde.

Salon Client Type

IGORA ROYAL Highlifts is for clients who are base 7 & 8 and are looking to achieve a flawless neutral blonde or light blonde shade. This client is cautious about maintaining healthy hair and avoiding brassiness, so a specialist hair colour product is needed to remove brassy tones from blonde hair, whilst protecting against damage.

What it Does?

Up to 4 levels of lift

Improved formula with TrueLift Complex for more powerful lift and stronger neutralisation for cool blonde and neutral blonde tone directions

Integrated Fibre Bond Technology for reduced hair breakage

To be used on bases 7 and 8

Available in 12 different shades

BE THE COLOURIST YOU WANT TO BE

Because everything you need is already inside.

#BeIGORA

THE COLOURIST'S CHOICE FOR PERMANENT COLOUR

Tried and trusted by millions of colourists around the world thanks to high-performing, reliable products, IGORA aims to truly empower every colourist to create the most beautiful looks, to explore every aspect of their creativity and to reveal the clients individual beauty. IGORA empowers every colourist to be exactly who they want to be.

#BeIGORA

THE COLOURIST'S CHOICE FOR PERMANENT COLOUR

Download our Shade Overview(PDF, 8.32MB)

BE GREEN. BE CONSCIOUS.

BE MORE WITH LESS

Sustainability Matters.

With sustainability at heart, we have cut no corners when it comes to the redesign of the IGORA ROYAL packaging. We strive to do MORE with LESS when it comes to our global footprint.

Each of our IGORA colour lines uses the following materials...

*based on 2019 full year sales quantities.

TRUSTED IGORA ROYAL TECHNOLOGY

SAME HIGH-PERFORMING FORMULA

IGORA ROYAL continues to deliver powerful colour performance due to its unchanged iconic formula, offering amazing true-to-tuft results, up to 100% coverage, incredible colour intensity and performance you can trust – always.

The IGORA ROYAL High Definition Technology features a high definition colour pigment matrix for clearest tone direction, enhanced true to tuft results, amplified intensity and maximum coverage.

Lipid carriers amplify the pigment penetration and lock the colour in by sealing the surface of the hair for long-lasting colour retention.

THE RESULT: TRUE COLOUR IN HIGH DEFINITION