For many women, covering their white hair isn't to do with hiding their age. Rather, it is seen as a way of self-expression, continuing to embrace their identity and reflect who they feel they are as a person. 

We think it is important to continue feeling #AbsolutelyYou at any age, so the IGORA ROYAL Absolutes colour range is dedicated to the absolute coverage of mature hair. Our portfolio of 30 beautiful shades supports a comprehensive and versatile range of colour services to meet all individual colour needs – not only promising 100% coverage, even on thick and resistant hair, but also superior shine and long-lasting results.