Fragrance Free Clever Curl Cleanser 450ml

Want to Know why Clever Curl Cleanser is so Important for Your Curls?

Not all curls look the same, and not all hair-care regimes are made equal. To understand the importance of Clever Curl gentle cleansing shampoo you first need to understand curly hair. The coiled structure of curly hair makes it difficult for the natural oils from your scalp to travel down the full length of the hair shaft. These natural oils, or sebum, would normally moisturise hair strands, but with the shape of curly hair blocking its path, curls have a tendency to become dry and brittle.

Normal shampoos use sulphates - affordable and powerful surfactants (cleaning agents) that produce a rich and satisfying lather and lead consumers to believe that the product is high quality. However, sulphates strip away oil and grime (including all your natural sebum) further drying out your hair.

Where sulphates are used, silicones are needed, to recoat the hair shaft and make it shiny and smooth once again. But silicones build up on the hair, blocking moisture and weighing it down, so harsh sulphates are needed to remove the silicone…

In order to break the cycle, you need to use Clever Curl sulphate-free cleanser that focuses on hydrating your hair and defining natural curls. No sulphates or silicones are used, only natural and beneficial organic ingredients like Aloe Vera and Panthenol that are designed to effectively cleanse your scalp and hair without stripping it of its natural oils.

How Clever Curl Cleanser Shampoo Works

Instead of using harsh, drying alcohols, Clever Curl cleanser uses fatty alcohols like Ceterayl and Stearyl that condition and emulsify hair, and Salicylic Acid to help exfoliate the scalp and remove any buildup.

Glycerin is another ingredient that helps moisturise curls because it is a humectant - drawing moisture to the hair instead of further stripping it. These natural and gentle ingredients help to gently clean, moisturise and strengthen your hair.

Clever Curl - Kind and Clever

All of Clever Curl products support the Curly Girl Method (CGM) which is designed to be free from sulphates, silicones and parabens, making it ideal for curly hair.

Replace your harsh shampoo with Clever Curl gentle cleanser and your curls will thank you! Simply massage into your scalp to break down oils and products, rinse, and repeat if necessary. No lather, no harsh chemicals, just gentle and kind cleansing for your hair. Read Less