Pure Colour

PURE EVOKE Instant Toner Pearl ITP
PURE EVOKE
PURE EVOLVE Intense Dark Blonde 100ml 6.00
PURE EVOLVE
PURE EVOKE Instant Toner Pearl ITP
PURE Instant Tones
PURE EXTREME Red 60ml
PURE EXTREME
PURE ARTISAN Fuchsia Pink 100ml
PURE Artisan
PURE Plex Blue Bleach Lightening Powder 500g
PURE Lightening Powder
PURE Creme Developer 20 Vol 950ml
Pure Developer
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PURE EVOLVE Dark Golden Blonde 100ml 6.3
PURE EVOLVE Dark Golden Blonde 100ml 6.3

Pure

PURE EVOLVE Dark Golden Blonde 100ml 6.3

$11.00
PURE EVOKE Instant Toner ROSE GOLD
PURE EVOKE Instant Toner ROSE GOLD

Pure

PURE EVOKE Instant Toner ROSE GOLD

$11.00
PURE EVOKE 7.5 Medium Blonde Mahogony 100ml 7.5
PURE EVOKE 7.5 Medium Blonde Mahogony 100ml 7.5

Pure

PURE EVOKE 7.5 Medium Blonde Mahogony 100ml 7.5

$11.00
PURE EVOKE 6.4 Dark Copper Blonde 100ml 6.4
PURE EVOKE 6.4 Dark Copper Blonde 100ml 6.4

Pure

PURE EVOKE 6.4 Dark Copper Blonde 100ml 6.4

$11.00
PURE EVOKE 3.5 Dark Mahogony 100ml 3.5
PURE EVOKE 3.5 Dark Mahogony 100ml 3.5

Pure

PURE EVOKE 3.5 Dark Mahogony 100ml 3.5

$11.00
PURE COLOUR Chart Full 144 Shades
Sold out

Pure

PURE COLOUR Chart Full 144 Shades

$74.00
Quick shop
PURE EVOLVE 10.12 100ml
PURE EVOLVE 10.12 100ml

Pure

PURE EVOLVE 10.12 100ml

$11.00
PURE EVOKE 8.8 100ml
PURE EVOKE 8.8 100ml

Pure

PURE EVOKE 8.8 100ml

$11.00
PURE EVOKE 8.2 100ml
PURE EVOKE 8.2 100ml

Pure

PURE EVOKE 8.2 100ml

$11.00
PURE EVOKE 8.01 100ml
PURE EVOKE 8.01 100ml

Pure

PURE EVOKE 8.01 100ml

$11.00
PURE EVOKE 7.3 100ml
PURE EVOKE 7.3 100ml

Pure

PURE EVOKE 7.3 100ml

$11.00
PURE EVOKE 10.78 100ml
PURE EVOKE 10.78 100ml

Pure

PURE EVOKE 10.78 100ml

$11.00
PURE EVOLVE Very Light Blonde Violet 100ml 9.2
PURE EVOLVE Very Light Blonde Violet 100ml 9.2

Pure

PURE EVOLVE Very Light Blonde Violet 100ml 9.2

$11.00
PURE EVOLVE Dark Blonde Matte 100ml 6.8 (was 6.1)
PURE EVOLVE Dark Blonde Matte 100ml 6.8 (was 6.1)

Pure

PURE EVOLVE Dark Blonde Matte 100ml 6.8 (was 6.1)

$11.00
PURE EVOLVE Light Blonde Natural Ash 100ml 8.01 (was 8.08)
PURE EVOLVE Light Blonde Natural Ash 100ml 8.01 (was 8.08)

Pure

PURE EVOLVE Light Blonde Natural Ash 100ml 8.01 (was 8.08)

$11.00
PURE EVOKE Light Brown Mocha Violet 5.92
PURE EVOKE Light Brown Mocha Violet 5.92

Pure

PURE EVOKE Light Brown Mocha Violet 5.92

$11.00
PURE EVOLVE Dark Blonde Mocha Violet 6.92
PURE EVOLVE Dark Blonde Mocha Violet 6.92

Pure

PURE EVOLVE Dark Blonde Mocha Violet 6.92

$11.00
PURE EVOLVE Dark Blonde Intense Red P5 6.66 [DEL]
PURE EVOLVE Dark Blonde Intense Red P5 6.66 [DEL]

Pure

PURE EVOLVE Dark Blonde Intense Red P5 6.66 [DEL]

$11.00
PURE EVOLVE Medium Copper Intense Blonde 7.44
Sold out
PURE EVOLVE Medium Copper Intense Blonde 7.44

Pure

PURE EVOLVE Medium Copper Intense Blonde 7.44

$11.00
Quick shop
PURE EVOLVE Medium CopperGold Blonde 100 7.43
PURE EVOLVE Medium CopperGold Blonde 100 7.43

Pure

PURE EVOLVE Medium CopperGold Blonde 100 7.43

$11.00
PURE EVOLVE Medium Brown Intense Violet 4.22
PURE EVOLVE Medium Brown Intense Violet 4.22

Pure

PURE EVOLVE Medium Brown Intense Violet 4.22

$11.00
PURE EVOLVE Lightest Blonde Ash Pearl 10.18 [DEL]
PURE EVOLVE Lightest Blonde Ash Pearl 10.18 [DEL]

Pure

PURE EVOLVE Lightest Blonde Ash Pearl 10.18 [DEL]

$11.00
PURE EVOLVE Natural Lightest Blonde 100m 10.0
PURE EVOLVE Natural Lightest Blonde 100m 10.0

Pure

PURE EVOLVE Natural Lightest Blonde 100m 10.0

$11.00
PURE EVOLVE Light Golden Brown 100ml 5.3
PURE EVOLVE Light Golden Brown 100ml 5.3

Pure

PURE EVOLVE Light Golden Brown 100ml 5.3

$11.00

Luxurious colour range with PPD free, ammonia free or low ammonia formulations that are gentler on hair. Infused with 100% organic extracts and powerful phytonutrients for unrivaled hair condition and enhanced shine.


The Pure colour range is a fully integrated colouring system. Choose from permanent colour, demi permanent colour, instant tones, lift and deposit colour, creative colour cream, lightening powder, bleach, activators and developers.


BIO-COLOURING SYSTEM

Pure Colour is formulated with our exclusive 100% certified organic complex, powerful phytonutrients shea butter and glycerine to create a naturally enhanced, supreme colouring system.


MICRO PIGMENT, LOW AMMONIA + PPD FREE

Pure Colour is made more safe and gentle with the introduction of micro-pigment technology, which in-turn avoids having to use high ammonia and PPD. Micro-pigment molecules are much smaller and penetrate the hair shaft more easily, creating less damage to the hair whilst still producing superior, long lasting colour results. The phytonutrients and 100% certified organic complex also ensure remarkably low skin irritation, for healthy scalp and pleasant colouring experience.


COLOUR BALANCED SYSTEM

Pure Colour using the international numbering system is fully integrated. Evolve permanent colour is colour balanced to match Evoke demi colour.


SUPER REDS

Pure Super Reds use a 5 sided molecule structure that reflects red light and provides a deeper and more dense penetration of colour into the hair structure.Micro pigments along with extra couplers ensure intense saturated reds with excellent longevity.


INTENSE & SUPREME NATURALS

Intense naturals contain extra dye load and micro-pigment technology to achieve excellent cool natural coverage on resistant white hair. Supreme naturals use highly saturating nano-pigment technology increasing colour deposit for superior velvet toned grey coverage on the most resistant white hair.


ULTRA LIFTS

Ultra Lifts are highly tone depositing blondes, for excellent neutralisation of warmth and minimum amounts of ammonia to ensure scalp health and comfort.

Top Brands

Top Selling Products

RefectoCil No. 3 Natural Brown 15ml
5.0
RefectoCil No. 3 Natural Brown 15ml

RefectoCil

RefectoCil No. 3 Natural Brown 15ml

$9.00
Hi Lift Peroxide 20 vol 1 Litre
4.5
Hi Lift Peroxide 20 vol 1 Litre

Hi Lift

Hi Lift Peroxide 20 vol 1 Litre

$6.00
RefectoCil No. 3.1 Light Brown 15ml
5.0
RefectoCil No. 3.1 Light Brown 15ml

RefectoCil

RefectoCil No. 3.1 Light Brown 15ml

$9.00
RefectoCil No. 2 Blue Black 15ml
RefectoCil No. 2 Blue Black 15ml

RefectoCil

RefectoCil No. 2 Blue Black 15ml

$9.00
Elleebana OneShot Lash Lift 10 Shot Refills 10pk
5.0
Elleebana OneShot Lash Lift 10 Shot Refills 10pk

Elleebana

Elleebana OneShot Lash Lift 10 Shot Refills 10pk

$35.00
Hi Lift Bleach Blue Refill 500g Bag
Hi Lift Bleach Blue Refill 500g Bag

Hi Lift

Hi Lift Bleach Blue Refill 500g Bag

$8.00
Hi Lift Peroxide 10 vol 1 Litre
5.0
Hi Lift Peroxide 10 vol 1 Litre

Hi Lift

Hi Lift Peroxide 10 vol 1 Litre

$6.00