Pure Colour

PURE EVOKE Instant Toner Pearl  ITP
PURE EVOKE
PURE EVOLVE Intense Dark Blonde 100ml 6.00
PURE EVOLVE
PURE EVOKE Instant Toner Pearl  ITP
PURE Instant Tones
PURE EXTREME Red 60ml
PURE EXTREME
PURE ARTISAN Fuchsia Pink 100ml
PURE Artisan
PURE Plex Blue Bleach Lightening Powder 500g
PURE Lightening Powder
PURE Creme Developer 20 Vol 950ml
Pure Developer
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PURE EVOLVE Light Copper Intense Blonde 8.44
PURE EVOLVE Light Copper Intense Blonde 8.44

Pure

PURE EVOLVE Light Copper Intense Blonde 8.44

Price
$11.00
PURE EVOLVE Light Copper Gold Blonde 100 8.43
PURE EVOLVE Light Copper Gold Blonde 100 8.43

Pure

PURE EVOLVE Light Copper Gold Blonde 100 8.43

Price
$11.00
PURE EVOLVE Intense Light Brown 100ml 5.00
PURE EVOLVE Intense Light Brown 100ml 5.00

Pure

PURE EVOLVE Intense Light Brown 100ml 5.00

Price
$11.00
PURE EXTREME Cappuccino 60ml
PURE EXTREME Cappuccino 60ml

Pure

PURE EXTREME Cappuccino 60ml

Price
$14.00
PURE EVOKE Instant Toner CREME
PURE EVOKE Instant Toner CREME

Pure

PURE EVOKE Instant Toner CREME

Price
$11.00
PURE EVOLVE 7.01 100ml
PURE EVOLVE 7.01 100ml

Pure

PURE EVOLVE 7.01 100ml

Price
$11.00
PURE EVOLVE 7.000 100ml[OOS]
Sold out
PURE EVOLVE 7.000 100ml[OOS]

Pure

PURE EVOLVE 7.000 100ml[OOS]

Price
$11.00
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PURE EVOKE 10.81 100ml
PURE EVOKE 10.81 100ml

Pure

PURE EVOKE 10.81 100ml

Price
$11.00
PURE EVOLVE Very Light Blonde Natural Violet 9.02
PURE EVOLVE Very Light Blonde Natural Violet 9.02

Pure

PURE EVOLVE Very Light Blonde Natural Violet 9.02

Price
$11.00
PURE EVOLVE Medium Golden Blonde 100ml 7.3
PURE EVOLVE Medium Golden Blonde 100ml 7.3

Pure

PURE EVOLVE Medium Golden Blonde 100ml 7.3

Price
$11.00
PURE EVOKE 6.0 Dark Blonde 100ml 6.0
PURE EVOKE 6.0 Dark Blonde 100ml 6.0

Pure

PURE EVOKE 6.0 Dark Blonde 100ml 6.0

Price
$11.00
PURE EVOKE 5.0 Light Brown 100ml 5.0
PURE EVOKE 5.0 Light Brown 100ml 5.0

Pure

PURE EVOKE 5.0 Light Brown 100ml 5.0

Price
$11.00
PURE EVOKE 10.1 Platinum Blonde 100ml 10.1
PURE EVOKE 10.1 Platinum Blonde 100ml 10.1

Pure

PURE EVOKE 10.1 Platinum Blonde 100ml 10.1

Price
$11.00
PURE EVOLVE 8.000 100ml
PURE EVOLVE 8.000 100ml

Pure

PURE EVOLVE 8.000 100ml

Price
$11.00
PURE EVOKE 9.1 100ml
Sold out
PURE EVOKE 9.1 100ml

Pure

PURE EVOKE 9.1 100ml

Price
$11.00
Quick shop
PURE EVOLVE 10.81 100ml
PURE EVOLVE 10.81 100ml

Pure

PURE EVOLVE 10.81 100ml

Price
$11.00
PURE EVOLVE Orange Warm Intensifier 100m ORANGE
PURE EVOLVE Orange Warm Intensifier 100m ORANGE

Pure

PURE EVOLVE Orange Warm Intensifier 100m ORANGE

Price
$11.00
PURE EVOLVE Medium Red Copper Blonde 100 7.64
PURE EVOLVE Medium Red Copper Blonde 100 7.64

Pure

PURE EVOLVE Medium Red Copper Blonde 100 7.64

Price
$11.00
PURE EVOLVE Medium Warm Coffee Brown 100 4.9
PURE EVOLVE Medium Warm Coffee Brown 100 4.9

Pure

PURE EVOLVE Medium Warm Coffee Brown 100 4.9

Price
$11.00
PURE EVOLVE Light Brown Violet Red P5 5.26P
PURE EVOLVE Light Brown Violet Red P5 5.26P

Pure

PURE EVOLVE Light Brown Violet Red P5 5.26P

Price
$11.00
PURE EVOLVE Dark Mahogany Brown 100ml 6.5
PURE EVOLVE Dark Mahogany Brown 100ml 6.5

Pure

PURE EVOLVE Dark Mahogany Brown 100ml 6.5

Price
$11.00
PURE EVOLVE Dark Golden Blonde 100ml 6.3
PURE EVOLVE Dark Golden Blonde 100ml 6.3

Pure

PURE EVOLVE Dark Golden Blonde 100ml 6.3

Price
$11.00
PURE EVOKE Instant Toner ROSE GOLD
PURE EVOKE Instant Toner ROSE GOLD

Pure

PURE EVOKE Instant Toner ROSE GOLD

Price
$11.00
PURE EVOKE 7.5 Medium Blonde Mahogony 100ml 7.5
PURE EVOKE 7.5 Medium Blonde Mahogony 100ml 7.5

Pure

PURE EVOKE 7.5 Medium Blonde Mahogony 100ml 7.5

Price
$11.00

Luxurious colour range with PPD free, ammonia free or low ammonia formulations that are gentler on hair. Infused with 100% organic extracts and powerful phytonutrients for unrivaled hair condition and enhanced shine.


The Pure colour range is a fully integrated colouring system. Choose from permanent colour, demi permanent colour, instant tones, lift and deposit colour, creative colour cream, lightening powder, bleach, activators and developers.


BIO-COLOURING SYSTEM

Pure Colour is formulated with our exclusive 100% certified organic complex, powerful phytonutrients shea butter and glycerine to create a naturally enhanced, supreme colouring system.


MICRO PIGMENT, LOW AMMONIA + PPD FREE

Pure Colour is made more safe and gentle with the introduction of micro-pigment technology, which in-turn avoids having to use high ammonia and PPD. Micro-pigment molecules are much smaller and penetrate the hair shaft more easily, creating less damage to the hair whilst still producing superior, long lasting colour results. The phytonutrients and 100% certified organic complex also ensure remarkably low skin irritation, for healthy scalp and pleasant colouring experience.


COLOUR BALANCED SYSTEM

Pure Colour using the international numbering system is fully integrated. Evolve permanent colour is colour balanced to match Evoke demi colour.


SUPER REDS

Pure Super Reds use a 5 sided molecule structure that reflects red light and provides a deeper and more dense penetration of colour into the hair structure.Micro pigments along with extra couplers ensure intense saturated reds with excellent longevity.


INTENSE & SUPREME NATURALS

Intense naturals contain extra dye load and micro-pigment technology to achieve excellent cool natural coverage on resistant white hair. Supreme naturals use highly saturating nano-pigment technology increasing colour deposit for superior velvet toned grey coverage on the most resistant white hair.


ULTRA LIFTS

Ultra Lifts are highly tone depositing blondes, for excellent neutralisation of warmth and minimum amounts of ammonia to ensure scalp health and comfort.

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