{"title":"Pure Colour","description":"\u003cdiv class=\"elementor-element elementor-element-fb42de8 elementor-widget elementor-widget-text-editor\" data-id=\"fb42de8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLuxurious colour range with PPD free, ammonia free or low ammonia formulations that are gentler on hair. Infused with 100% organic extracts and powerful phytonutrients for unrivaled hair condition and enhanced shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-43df83c elementor-widget elementor-widget-spacer\" data-id=\"43df83c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer-inner\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-7553db2 elementor-widget elementor-widget-text-editor\" data-id=\"7553db2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Pure colour range is a fully integrated colouring system. Choose from permanent colour, demi permanent colour, instant tones, lift and deposit colour, creative colour cream, lightening powder, bleach, activators and developers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-116535b elementor-widget elementor-widget-spacer\" data-id=\"116535b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer-inner\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-3e7ceb5 elementor-widget elementor-widget-heading\" data-id=\"3e7ceb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eBIO-COLOURING SYSTEM\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-76b7f9c elementor-widget elementor-widget-text-editor\" data-id=\"76b7f9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePure Colour is formulated with our exclusive 100% certified organic complex, powerful phytonutrients shea butter and glycerine to create a naturally enhanced, supreme colouring system.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-ada050e elementor-widget elementor-widget-spacer\" data-id=\"ada050e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer-inner\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cfd79a3 elementor-widget elementor-widget-heading\" data-id=\"cfd79a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eMICRO PIGMENT, LOW AMMONIA + PPD FREE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f0d703f elementor-widget elementor-widget-text-editor\" data-id=\"f0d703f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePure Colour is made more safe and gentle with the introduction of micro-pigment technology, which in-turn avoids having to use high ammonia and PPD. Micro-pigment molecules are much smaller and penetrate the hair shaft more easily, creating less damage to the hair whilst still producing superior, long lasting colour results. The phytonutrients and 100% certified organic complex also ensure remarkably low skin irritation, for healthy scalp and pleasant colouring experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-0786dfb elementor-widget elementor-widget-spacer\" data-id=\"0786dfb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer-inner\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-96d77d2 elementor-widget elementor-widget-heading\" data-id=\"96d77d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eCOLOUR BALANCED SYSTEM\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-c341f9b elementor-widget elementor-widget-text-editor\" data-id=\"c341f9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePure Colour using the international numbering system is fully integrated. Evolve permanent colour is colour balanced to match Evoke demi colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-e7f7fbe elementor-widget elementor-widget-spacer\" data-id=\"e7f7fbe\" data-element_type=\"widget\" data-widget_type=\"spacer.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer-inner\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-affe7fa elementor-widget elementor-widget-heading\" data-id=\"affe7fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eSUPER REDS\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-d57c94c elementor-widget elementor-widget-text-editor\" data-id=\"d57c94c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePure Super Reds use a 5 sided molecule structure that reflects red light and provides a deeper and more dense penetration of colour into the hair structure.Micro pigments along with extra couplers ensure intense saturated reds with excellent longevity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-d561263 elementor-widget elementor-widget-spacer\" data-id=\"d561263\" data-element_type=\"widget\" data-widget_type=\"spacer.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer-inner\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-36bf3b4 elementor-widget elementor-widget-heading\" data-id=\"36bf3b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eINTENSE \u0026amp; SUPREME NATURALS\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-39a17de elementor-widget elementor-widget-text-editor\" data-id=\"39a17de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntense naturals contain extra dye load and micro-pigment technology to achieve excellent cool natural coverage on resistant white hair. Supreme naturals use highly saturating nano-pigment technology increasing colour deposit for superior velvet toned grey coverage on the most resistant white hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-c66362a elementor-widget elementor-widget-spacer\" data-id=\"c66362a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer-inner\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-64730c4 elementor-widget elementor-widget-heading\" data-id=\"64730c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eULTRA LIFTS\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-ce99cf6 elementor-widget elementor-widget-text-editor\" data-id=\"ce99cf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUltra Lifts are highly tone depositing blondes, for excellent neutralisation of warmth and minimum amounts of ammonia to ensure scalp health and comfort.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"pure-extreme-red-60ml","title":"PURE EXTREME Red 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":38904267309241,"sku":"9333680022552","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29_e92ea6d7-a8d2-4e34-9dbf-4e079904fe71.jpg?v=1764740050"},{"product_id":"pure-extreme-sand-60ml","title":"PURE EXTREME Sand 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":38904267374777,"sku":"9333680004510","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29_c6ff76c2-014d-4480-ac21-52dcd381a0f6.jpg?v=1764740059"},{"product_id":"pure-extreme-cappuccino-60ml","title":"PURE EXTREME Cappuccino 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":38904269242553,"sku":"9333680004527","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29.jpg?v=1764740071"},{"product_id":"pure-extreme-copper-60ml","title":"PURE EXTREME Copper 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":38904269275321,"sku":"9333680022514","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29_a4367604-3833-45c7-a506-412ed4a3523f.jpg?v=1773962158"},{"product_id":"pure-extreme-magenta-60ml","title":"PURE EXTREME Magenta 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":38904269439161,"sku":"9333680004558","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29_cc841380-9896-4b3a-a455-fae3a3856c51.jpg?v=1779085627"},{"product_id":"pure-extreme-purple-60ml","title":"PURE EXTREME Purple 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":38904269471929,"sku":"9333680022545","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29_f13ea475-b076-4798-b55d-50e4825f8ed4.jpg?v=1764740134"},{"product_id":"pure-evoke-1-0-black-100ml-1-0","title":"PURE EVOKE Demi Permanent Colour 1.0 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082748797113,"sku":"9333680004572","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99.jpg?v=1759877251"},{"product_id":"pure-evoke-10-1-platinum-blonde-100ml-10-1","title":"PURE EVOKE Demi Permanent Colour 10.1 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082748829881,"sku":"9333680023672","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_623680e6-e7b7-4a2c-8165-98f5c0d803fb.jpg?v=1759877535"},{"product_id":"pure-evoke-10-71-light-beige-blonde-100m-10-71","title":"PURE EVOKE Demi Permanent Colour 10.7  100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082748895417,"sku":"9333680026925","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/82df17e1-a4a1-45cf-96c6-a82f2617327a.jpg?v=1759877459"},{"product_id":"pure-evoke-11-9-sandy-beige-blonde-100ml-11-9","title":"PURE EVOKE Demi Permanent Colour 11.9 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082748960953,"sku":"9333680004688","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_7c411ea2-c48c-46b1-a290-cd36dc7e08c3.jpg?v=1759877294"},{"product_id":"pure-evoke-3-0-dark-brown-100ml-3-0","title":"PURE EVOKE Demi Permanent Colour 3.0 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082748993721,"sku":"9333680023726","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_a54fa651-e991-4f19-a7ee-09489e646f0a.jpg?v=1759877574"},{"product_id":"pure-evoke-3-5-dark-mahogony-100ml-3-5","title":"PURE EVOKE Demi Permanent Colour 3.5 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082749026489,"sku":"9333680023733","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_1458814a-9118-4ec3-8ac9-0b744522649c.jpg?v=1759877578"},{"product_id":"pure-evoke-4-0-medium-brown-100ml-4-0","title":"PURE EVOKE Demi Permanent Colour 4.0 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082749059257,"sku":"9333680023740","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_61b8636b-9eab-48d8-bad4-b7fbd47f0e38.jpg?v=1759877601"},{"product_id":"pure-evoke-4-14-dark-rich-chocolate-100m-4-14","title":"PURE EVOKE 4.14 Dark Rich Chocolate 100m [DEL]","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082749092025,"sku":"9333680004800","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/28b0d4af-6189-4021-a731-e3e08f6b6673.jpg?v=1759877353"},{"product_id":"pure-evoke-4-66-dark-intense-red-100ml-4-66","title":"PURE EVOKE Demi Permanent Colour 4.66 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082749124793,"sku":"9333680023757","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_7f1ac295-7fee-4c2e-bfde-097b38b180ee.jpg?v=1759877593"},{"product_id":"pure-evoke-5-0-light-brown-100ml-5-0","title":"PURE EVOKE Demi Permanent Colour 5.0 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082749157561,"sku":"9333680023764","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_ab589a7c-e876-4248-87c9-f00486222f30.jpg?v=1759877616"},{"product_id":"pure-evoke-5-14-medium-chocolate-100ml-5-14","title":"PURE EVOKE 5.14 Medium Chocolate 100ml [DEL]","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082749223097,"sku":"9333680004817","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/5d844e7a-9bf5-4505-8224-60a0bd9deb14.jpg?v=1759877389"},{"product_id":"pure-evoke-5-5-medium-mahogony-100ml-5-5","title":"PURE EVOKE Demi Permanent Colour 5.5 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082749255865,"sku":"9333680023818","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_8227e91f-d441-4da3-8534-b96d7b36582f.jpg?v=1759877318"},{"product_id":"pure-evoke-6-0-dark-blonde-100ml-6-0","title":"PURE EVOKE Demi Permanent Colour 6.0 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082749288633,"sku":"9333680023849","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_e8d3f7f7-de51-4573-a0be-97ff44421c2f.jpg?v=1759877669"},{"product_id":"pure-evoke-6-08-medium-cool-brown-100ml-6-08","title":"PURE EVOKE 6.08 Medium Cool Brown 100ml [DEL]","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082749321401,"sku":"9333680007429","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/5660e070-af3d-46d5-a6b2-4436b2fea9de.jpg?v=1759877401"},{"product_id":"pure-evoke-6-1-dark-ash-blonde-100ml-6-1","title":"PURE EVOKE Demi Permanent Colour 9.11 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082749354169,"sku":"9333680027021","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/47912fed-9535-4372-a1d5-08ee44549001.jpg?v=1759877381"},{"product_id":"pure-evoke-6-14-light-chocolate-100ml-6-14","title":"PURE EVOKE 6.14 Light Chocolate 100ml 6.14","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082749452473,"sku":"9333680004824","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_f034568e-f1e5-40de-8892-9b5e2217a10f.jpg?v=1759877360"},{"product_id":"pure-evoke-6-4-dark-copper-blonde-100ml-6-4","title":"PURE EVOKE Demi Permanent Colour 6.4 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082749649081,"sku":"9333680004770","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_d6b884cf-7551-4a7c-876f-a7db26cffd47.jpg?v=1759877333"},{"product_id":"pure-evoke-6-6-deep-red-100ml-6-6","title":"PURE EVOKE Demi Permanent Colour 6.6 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082749681849,"sku":"9333680023900","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_dad8731f-1486-40b8-964b-577deceb0dbc.jpg?v=1759877290"},{"product_id":"pure-evoke-6-66-intense-red-100ml-6-66","title":"PURE EVOKE Demi Permanent Colour 6.66 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082751516857,"sku":"9333680004718","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_5cec40e4-ccbc-4de3-ac41-0106bb377f82.jpg?v=1759877322"},{"product_id":"pure-evoke-7-0-medium-blonde-100ml-7-0","title":"PURE EVOKE Demi Permanent Colour 7.0 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082753024185,"sku":"9333680004626","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_38d583e9-64c0-489f-8a5d-52969c2c67e9.jpg?v=1759877269"},{"product_id":"pure-evoke-7-4-rich-copper-blonde-100ml-7-4","title":"PURE EVOKE Demi Permanent Colour 7.4 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082753122489,"sku":"9333680004787","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_1e2c4212-7f87-4e28-a842-8d6237ffe461.jpg?v=1759877344"},{"product_id":"pure-evoke-7-43-copper-golden-100ml-7-43","title":"PURE EVOKE Demi Permanent Colour 7.43 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082753155257,"sku":"9333680024013","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_add0c299-2e84-4974-9cd9-7fa62de93b92.jpg?v=1759877348"},{"product_id":"pure-evoke-7-5-light-mahogony-100ml-7-5","title":"PURE EVOKE Demi Permanent Colour 7.5 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082753188025,"sku":"9333680004763","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_f9d1f55f-92df-45de-ad01-1dabf000c529.jpg?v=1759877392"},{"product_id":"pure-evoke-7-64-red-copper-blonde-100ml-7-64","title":"PURE EVOKE Demi Permanent Colour 7.64 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082753220793,"sku":"9333680024037","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_77343ea9-35ee-4e5d-a377-28de1a4cabb7.jpg?v=1759877314"},{"product_id":"pure-evoke-8-0-light-blonde-100ml-8-0","title":"PURE EVOKE Demi Permanent Colour 8.0 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082753286329,"sku":"9333680004633","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_9642f15d-2e49-4a3d-9c22-b3ad89c861d3.jpg?v=1759877253"},{"product_id":"pure-evoke-8-08-light-cool-brown-100ml-8-08","title":"PURE EVOKE Demi Permanent Colour 8.93 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082753319097,"sku":"9333680026987","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/fa418f28-6479-4942-b9de-a8c5cadf3f64.jpg?v=1759877426"},{"product_id":"pure-evoke-8-1-light-ash-blonde-100ml-8-1","title":"PURE EVOKE Demi Permanent Colour 8.23 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082753351865,"sku":"9333680026949","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/71c022be-58f5-41ca-8e61-db403a342bd2.jpg?v=1759877411"},{"product_id":"pure-evoke-9-02-very-light-blonde-natural-violet-9-02","title":"PURE EVOKE Demi Permanent Colour 9.02 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082753417401,"sku":"9333680024143","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/990af24d-f17a-46bd-8291-5d998e731b99_edc48291-4e98-4718-93d6-a43922c5fe5e.jpg?v=1759877779"},{"product_id":"pure-evoke-9-71-light-beige-ash-100ml-9-71","title":"PURE EVOKE Demi Permanent Colour 9.23 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082753450169,"sku":"9333680026963","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/42e03950-a48f-401a-9285-e3e1f287bcc2.jpg?v=1759877375"},{"product_id":"pure-evoke-9-92-very-light-blonde-mocha-violet-9-92","title":"PURE EVOKE Demi Permanent Colour 9.92 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082753515705,"sku":"9333680024211","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/86d623f2-981f-4ae6-a1a0-31c4113dbeb1_d515bcb8-e38f-4be6-9010-e0f838acf3c6.jpg?v=1759877826"},{"product_id":"pure-evoke-clear-100ml-c","title":"PURE EVOKE Demi Permanent Colour Clear 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082754465977,"sku":"9333680004640","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/86d623f2-981f-4ae6-a1a0-31c4113dbeb1_debd1e86-d74a-43d9-b6fe-02170c7a7a85.jpg?v=1759877259"},{"product_id":"pure-evoke-dark-blonde-beige-100ml-6-7","title":"PURE EVOKE Demi Permanent Colour 6.7 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082754531513,"sku":"9333680016261","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/86d623f2-981f-4ae6-a1a0-31c4113dbeb1_85c2bddd-30de-41d7-91d0-a1a13e868b08.jpg?v=1759877503"},{"product_id":"pure-evoke-dark-blonde-intense-violet-6-22","title":"PURE EVOKE Demi Permanent Colour 6.22 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082755154105,"sku":"9333680023870","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/86d623f2-981f-4ae6-a1a0-31c4113dbeb1_d3a0d7d5-98b1-49c8-bede-c8ee78ce47bc.jpg?v=1759877466"},{"product_id":"pure-evoke-dark-blonde-mocha-mahogany-100ml-6-95","title":"PURE EVOKE Dark Blonde Mocha Mahogany 100ml 6.95 [DEL]","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082755186873,"sku":"9333680016278","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/bf40de40-d87a-43d2-ad72-f3bcb1deea9c.jpg?v=1759877539"},{"product_id":"pure-evoke-instant-toner-beige-pcaitb","title":"PURE EVOKE Instant Tones Beige  100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082755285177,"sku":"9333680024266","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/86d623f2-981f-4ae6-a1a0-31c4113dbeb1_6c6d1b87-71fd-4148-adc6-fae432bed4f4.jpg?v=1759877831"},{"product_id":"pure-evoke-instant-toner-rose-gold","title":"PURE EVOKE Instant Tones Rose Gold 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082755317945,"sku":"9333680024280","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/86d623f2-981f-4ae6-a1a0-31c4113dbeb1_5d00be7c-de01-4e95-9043-935b2d38b713.jpg?v=1759877861"},{"product_id":"pure-evoke-instant-toner-violet-itv","title":"PURE EVOKE Instant Tones Violet  100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082755350713,"sku":"9333680024297","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/86d623f2-981f-4ae6-a1a0-31c4113dbeb1_ec6978cb-0f36-4807-88d6-598f367fd3a9.jpg?v=1759877870"},{"product_id":"pure-evoke-intant-toner-ash-ita","title":"PURE EVOKE Instant Tones Ash  100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082755383481,"sku":"9333680024259","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/86d623f2-981f-4ae6-a1a0-31c4113dbeb1_946461ac-08c8-4c09-88a6-36290628dcc9.jpg?v=1759877838"},{"product_id":"pure-evoke-intant-toner-pearl-itp","title":"PURE EVOKE Instant Tones Pearl  100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082755416249,"sku":"9333680024273","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/86d623f2-981f-4ae6-a1a0-31c4113dbeb1_c0e7fd66-481b-45f7-b37b-539daf9446d4.jpg?v=1759877866"},{"product_id":"pure-evoke-light-blonde-intense-violet-100ml-8-22","title":"PURE EVOKE Demi Permanent Colour 8.22 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082755514553,"sku":"9333680024112","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/86d623f2-981f-4ae6-a1a0-31c4113dbeb1_0c82e5d8-4b39-438f-ae43-da9d1b842eea.jpg?v=1759877756"},{"product_id":"pure-evoke-lightest-blonde-pearl-100ml-10-8","title":"PURE EVOKE Lightest Blonde Pearl 100ml 10.8 [DEL]","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082755580089,"sku":"9333680004664","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/559a238e-0423-4a72-9f61-753f999935d6.jpg?v=1759877277"},{"product_id":"pure-evoke-lightest-blonde-pearl-100ml-10-82","title":"PURE EVOKE Demi Permanent Colour 10.39 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082755645625,"sku":"9333680027007","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/42a16abf-00ca-4d9a-96b5-187bd74f459e.jpg?v=1759877474"},{"product_id":"pure-evoke-light-brown-intense-violet-5-22","title":"PURE EVOKE Demi Permanent Colour 5.22 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082755678393,"sku":"9333680023795","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/86d623f2-981f-4ae6-a1a0-31c4113dbeb1_5dbb1b00-63a6-4b22-bb50-5369bfa05a70.jpg?v=1759877631"},{"product_id":"pure-evoke-light-brown-gold-100ml-5-3","title":"PURE EVOKE Demi Permanent Colour 5.3 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-317c4a7 elementor-widget elementor-widget-heading\" data-id=\"317c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eDEMI PERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f006412 elementor-widget elementor-widget-text-editor\" data-id=\"f006412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperior shade selection.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClear glossing treatment.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnrivalled grey blending.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBrilliant blonde toners.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntegrated and colour balanced to evolve permanent colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:2 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":41082755711161,"sku":"9333680023801","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2598\/1113\/files\/86d623f2-981f-4ae6-a1a0-31c4113dbeb1_ad3f443e-6609-492f-8803-009bd8faf534.jpg?v=1759877477"}],"url":"https:\/\/budgethb.com\/collections\/pure-colour.oembed?page=10","provider":"Budget Hair \u0026 Beauty","version":"1.0","type":"link"}